CCS 555-01: Making Persuasive Business Proposals
Simply put, people buy ideas and products from people they trust. Trust requires credibility, rapport and low risk. Since decisions are made based on both emotion (~75%) and logic (~25%), learning how to make persuasive proposals that address both will result in better decision-making and increased success for you and the decision-makers you present to.
Participants in this program will have an opportunity to:
• Use a six-step process to define, clarify, develop and provide justification for a convincing and persuasive business proposal
• Incorporate the four key elements of persuasion to ensure credibility, clear communication focused on the needs of the decision-maker, language that is understandable, and delivery in a manner that inspires action
• Draft a concise, compelling and well-justified written proposal
• Create and present a 15-minute proposal in front of a small group
• Receive and give feedback on the persuasiveness of the proposals delivered
This program is suited for anyone interested in improving their ability to write and present convincing and well- justified business proposals.
Participants come prepared with a business proposal (real or imagined) they will work on during the session. The proposal should require the support and/or resources of others and generate some resistance from the decision-maker(s).
NOTE: This program focuses mainly on the facts, data and logic elements for making a persuasive business proposal. Minimal time is spent on the elements for effective delivery.
Attendance in “Exceptional Presentations” is recommended either before or after this program, which focuses on the skills needed for delivering exceptional presentations: words, tone and body language elements.
Instructor: Joyce Bailey
Dates: Thursday & Friday, Oct. 16 & 17
Registration Deadline: Oct. 9
Location: K107, CMCC, Auburn ME
Click here to register online